Blog project 2

Part 1: One other entrepreneurial blog: www.tibcoblog.com
This website provides customer service, daily blogs, and offers many different types of services.

Part 2: Two Internet sources: www.businesslogs.com , discusses strategies on how to market your business using blogs. Lists different pointers and techniques for attracting more traffic.

www.siliconvalleywatcher.com , Tom Foremski writes an article stating,"Blogging is by far and away the most honest form of self-promotion out there...". With interviews from businessmen who have created their own blogs for entrepreneurial reasons. Tom Berquist, created one of the first CFO blogs and Roger Ehrenberg, president of Monitor110.


Other options an entrepreneur could use to market themselves to their audience are networking events, such as trade shows or chamber of commerce. Direct mail, like brochures or postcards. Speaking engagements, seminars,and lectures. Writing articles, press releases, asking for referrals and even working for charitable events.

A blog has many advantages for self-promotion, it is virtually free. It can reach a very large audience in the millions and you can work from home. I think that blogs in conjunction with these other methods, are great ways to self-promote. I think that Jen Weiner is very smart in the way she markets herself. Obviously blogging is a great way for her to stay in touch with her readers and keep them updated, but that is not her only means of marketing. She goes on book signings, talk shows, and has her own website that sells merchandise, plus her blog. The fact that she is also on the New York Times bestseller list gives her a lot of credibility as well. I think when it comes to marketing, you shouldn't just use one medium, you will be more successful if you utilize many.

The research material I found did support my original thesis and I have made no changes in my opinion. I will rate it a 5.